How to write property descriptions and messages with AI
Use AI to write listing descriptions, translate them into Greek or English, and draft client messages and newsletters that you check before sending.
This article shows you where AI can write for you in the CRM — listing descriptions, translations, messages to clients and newsletters — and what information it uses. You always see and edit the text before it is saved or sent.
If you don’t see the AI buttons described here, AI writing is not switched on for your account.
How do I write a listing description with AI?
- Save the listing first — AI writes from the facts you have saved.
- Open the listing’s edit page and go to the Description field of the language you want.
- Press Write with AI.
- Choose a Tone (Professional, Warm & inviting, Luxury or For investors) and a Length (short, medium or long).
- Under Anything to mention?, add details the facts don’t show, for example “renovated 2024, walking distance to the marina”.
- Press Write, then read and correct the text before you save.
AI uses the listing’s type, area, size, rooms and features. Internal notes, the owner and the address are never sent.
How do I translate a description?
When a description exists in one language, the other language’s field shows Translate from followed by that language — for example Translate from English on the Greek tab. Press it to fill in the translation, then check it.
Can AI draft messages to clients?
Yes. On a contact’s page, press WhatsApp, SMS or Email. Choose What is it about? (for example Confirm viewing, New listing for them or Price reduced), the Language and, if needed, the Listing, then press Write with AI. The same drafting appears as Draft reply on a reply-to-enquiry task, and as Write intro with AI when you e-mail matching listings to a client.
Only what the client may see is used: public listing facts, the client’s first name and what they are looking for, and their own enquiry text. Never internal notes, owners or exact addresses.
Can AI write a newsletter?
Yes. In a newsletter, press Write with AI for a language, pick a Topic — such as Featured listings, Market update or Seasonal greeting — and add a brief. Add the featured listings first so the text can introduce them. {first_name} is kept for each client’s name. See Segments and newsletters.
Is there a limit?
Yes. Your plan includes a number of AI requests per month, and the number left is shown next to the AI buttons. A higher plan includes more. See Plans and billing.
Related: Add a listing